Oscar Emil is not your average perfumer. At just 17 years old, Oscar Hedegaard has launched his own fragrance line — The Love Collection — an emotionally rich debut that blends storytelling with scent.

Rather than following trends, Oscar creates from memory, vulnerability, and instinct. Each fragrance in the collection reflects a chapter of his personal journey: from the sweetness of First Love to the quiet strength of Second Persona. “I wanted to create fragrances that feel like bottled emotions,” he explains. “Not just something that smells nice —but something you connect to.”

In his interview with PBL Magazine, Oscar shares the early scent memory that sparked his obsession, how a post-Cannes moment of clarity led to building his brand, and why he chose to center his debut around something as raw and universal as love. Working closely with perfumers, he guided each formula hands-on—translating feelings into scent using visuals, music, and writing.

One of his proudest creations? Second Persona —a scent that took months to get just right, capturing a feeling of elegance, power, and transformation.

Oscar’s voice is clear, honest, and refreshingly fearless. He’s not chasing the industry; he’s redefining what authentic perfumery can be: personal, intentional, and deeply felt.

To explore The Love Collection and read more about the vision behind the brand, visit oscaremil.com or follow @oscaremilofficial.