Shopping cart 0

No more products available for purchase

Products
Pair with
Total VAT included
Free

By making this payment, you accept our Terms & Conditions and confirm that you have read and understand our Privacy Policy.

Secure Payment

Your Cart is Empty

At 17, He Bottlede First Love – Meet Oscar Emil

Oscar Emil is not your average perfumer. At just 17 years old, Oscar Hedegaard has launched his own fragrance line — The Love Collection — an emotionally rich debut that blends storytelling with scent.


Rather than following trends, Oscar creates from memory, vulnerability, and instinct. Each fragrance in the collection reflects a chapter of his personal journey: from the sweetness of First Love to the quiet strength of Second Persona. “I wanted to create fragrances that feel like bottled emotions,” he explains. “Not just something that smells nice —but something you connect to.”

In his interview with PBL Magazine, Oscar shares the early scent memory that sparked his obsession, how a post-Cannes moment of clarity led to building his brand, and why he chose to center his debut around something as raw and universal as love. Working closely with perfumers, he guided each formula hands-on—translating feelings into scent using visuals, music, and writing.

One of his proudest creations? Second Persona —a scent that took months to get just right, capturing a feeling of elegance, power, and transformation.

Oscar’s voice is clear, honest, and refreshingly fearless. He’s not chasing the industry; he’s redefining what authentic perfumery can be: personal, intentional, and deeply felt.

To explore The Love Collection and read more about the vision behind the brand, visit oscaremil.com or follow @oscaremilofficial.

Want to see all products?

See all our different fragrances

the love collection is a journey through love’s many faces — from innocent beginnings to the whirlwind of passion and heartache. it traces the subtle moments of destiny to the depths that come with time. the story is layered, fluid, and narrated by your own experience. there’s a fragrance for every chapter and notes for each emotion. our scents are the language of soulmates, expressing sentiments there are no words for.