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Oscar Emil Makes the List: 10 Summer Fragrance Trends You'll Want to Try

Refinery29’s latest scent guide spotlights a major summer 2025 fragrance trend: salted, marine-inspired scents—delivering a crisp, refreshing vibe that evokes seaside breezes.



Among the editors’ must-try picks is Oscar Emil’s Sex On The Beach, a sophisticated coastal gourmand featuring salty cocoa, creamy sandalwood, and skin-like musk. Priced at £125, it blends that signature ocean breeze with a subtle touch of indulgence—perfect for summer vibes.

Why Sex On The Beach Stands Out:

Unique salt accord: Sets it apart in the crowded summer fragrance scene.
Texture-rich layers: Salty cocoa meets warm sandalwood and intimate musk.
Offset by social media buzz: Aligns with the rising interest in sensory, experience-driven scents in “PerfumeTok” and Gen Z trends.

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the love collection is a journey through love’s many faces — from innocent beginnings to the whirlwind of passion and heartache. it traces the subtle moments of destiny to the depths that come with time. the story is layered, fluid, and narrated by your own experience. there’s a fragrance for every chapter and notes for each emotion. our scents are the language of soulmates, expressing sentiments there are no words for.